Field mapping
Portal fields mapped to Bitrix24 entities, including the custom listing fields a general CRM does not ship with.
Bitrix24 Gold Partner · Property Finder integration · UAE
Bitrix24 Property Finder integration for UAE real estate
Property Finder can be connected to Bitrix24 in both directions: listings published from the CRM or synced back from the portal, and every enquiry — form, call and WhatsApp — arriving in one pipeline with the listing reference, portal and agent already attached. Corporate Intellect Solutions builds that integration per brokerage as a Bitrix24 Gold Partner.
What does a Property Finder integration actually do?
It removes the manual step between the portal and your CRM. Without it, an enquiry lands in a portal inbox or an email alert, and somebody re-keys it into the CRM — or does not. With it, the lead is created in Bitrix24 the moment it arrives, carrying the listing reference, the portal it came from and the agent who owns that listing.
The second half is listings. Depending on which system your team treats as the master, Bitrix24 can publish listings out to Property Finder, or read them back in so the CRM inventory matches what is live on the portal. We pick the direction per brokerage rather than forcing one.
Data flow
What moves, and which way
| Data | Direction | Refresh | Why it matters |
|---|---|---|---|
| Listings — reference, community, tower, beds, size, price | Bitrix24 → Property Finder, or the reverse | Scheduled or on publish | One inventory instead of two that drift apart |
| Enquiries — name, phone, email, listing reference | Property Finder → Bitrix24 | Near real time | Response time becomes a number you can manage |
| Lead source | Set automatically on arrival | On creation | Cost per qualified lead becomes measurable per portal |
| Agent assignment | Derived from listing owner or routing rules | On creation | Attribution is right first time, so commission is not disputed |
| Calls and WhatsApp | Two-way via telephony and the official Business API | Live | The whole conversation sits on the contact record |
Why brokerages do this first
Portal spend is usually the largest controllable line in a UAE brokerage budget, and it is almost always allocated on instinct. Once every Property Finder enquiry carries its source into the CRM, you can compare cost per qualified lead against Bayut and dubizzle, by community and by agent, and move budget on evidence.
The second reason is speed. Portal leads decay fast. Routing an enquiry to an available agent within seconds, with the listing already attached, is worth more than any amount of follow-up discipline further down the pipeline.
Scope
What we configure
Duplicate rules
Matching on phone and listing reference so a repeat enquiry merges rather than creating a second lead.
Routing and SLA
Round-robin, community specialism or language, with timers and escalation when a lead sits unclaimed.
Reporting
Cost per lead, response time and conversion by portal, community and agent, in Bitrix24 or Power BI.
Compliance fields
RERA permit and Ejari references carried on the record, with document storage and expiry reminders.
Training
Agents trained on the new flow by an Authorized Bitrix24 Trainer, because an unused integration saves nothing.
Answers
Property Finder and Bitrix24: common questions
Bitrix24 does not ship a Property Finder connector out of the box. The integration is built per brokerage against your portal account and listing structure, which differ between agencies. That is normal for this market and it is what a Bitrix24 implementation partner does — the platform provides the CRM, the API and the automation engine, and the connection is configured on top.
Yes, and it can also work the other way. Some brokerages treat the portal as the master and want the CRM to reflect it; others manage inventory in Bitrix24 and push out. We agree the direction during discovery based on where your agents already work, because forcing the opposite is the fastest way to have people bypass the system.
Near real time. The lead is created in Bitrix24 as the enquiry arrives and routing rules assign it immediately, with SLA timers and escalation if it goes unclaimed. Portal leads lose value quickly, so the gap between arrival and first contact is usually the single most valuable thing an integration fixes.
Matching rules on phone number and listing reference merge the second enquiry into the existing record rather than creating a duplicate, and the first-touch agent is retained for commission. Both source portals remain recorded on the merged lead, so your per-portal reporting stays accurate.
That is the main commercial reason to do it. Once all three portals feed one pipeline with their source recorded, you can measure cost per qualified lead and conversion by portal, by community and by agent, and reallocate portal spend on evidence rather than on impression.
As part of a full Bitrix24 real-estate implementation, six to ten weeks for a 20 to 80 agent brokerage covers the whole system including this. As a standalone addition to an existing, well-configured Bitrix24, the portal integration itself is a much shorter piece of work. We scope it honestly after seeing your current setup.